Originally, the product was created on the Katzev family horse farm in rural New Jersey. Straight Arrow was born when Mr. Katzev’s parents created Original Mane ‘n Tail Shampoo and Conditioner… that were specifically targeted for show horses with long flowing manes and tails. The formulas were outstanding and soon the line took off with the equestrian folks, but with one very important twist—the horse to human factor. Soon, the secret was out, consumers everywhere were reaping the benefits that were so coveted by the horse-owners ‘in-the-know’.
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